Case Studies

• 

  Powerforce

  Fast Gondola End Execution

  Client

  One of Australia’s largest FMCG companys

  The Challenge

  • Complete major GE display across 260 Coles stores
  • On 1 day
  • Within 4 hours, between 8pm-Midnight

  Powerforce response

  • Powerforce called in it’s extensive national team
  • We delivered a 98% success rate on time.
  • 2% of stores non-compliant, and identified back to client within 24 hours to rectify and action.
  • Subsequently, 100% of stores compliant within 48 hours

  
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• 

  Relayforce

  Complex relays, under budget

  Client

  One of Australia’s largest FMCG food brands

  The Challenge

  • Relay complex Baby Food and Formula planogram.
  • 240 Woolworths stores nationally
  • Major concern on cost to execute

  Relayforce response

  • Estimated hours from Woolworths 5760 hours
  • Powerforce completed in 1198 hours
  • Almost 5 times faster than the initial estimate
  • Job completed for client 20% less than budget

  
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• 

  Retail Facts

  Retail Facts, the data collection arm of the group, successfully tendered and implemented the largest grocery price collection program in Australia.

  Scenario

  • Retail Facts were given 6 weeks to design, develop and implement an effective data collection program
  • The program consisted of price collection in 600 stores nationally over two days.
  • The two day program returned 300,00 price points via our PDA GPRS network.

  Solution

  • Retail Facts conducted a targeted pilot program to test database management systems and identify further training requirements./li>
  • Over 400 employees completed a training program specifically designed for the program allowing analysis for further training identification.
  • Retail Facts utilised validation processes at the point of entry, via PDA, and further developed validation methodology to ensure accuracy of data.
  • Retail Facts increases its management and supervisory support in addition to IT helpdesk capability over the two days.

  Outcome

  • On a monthly basis Retail Facts continues to collect data in over 550 stores nationally
  • Through further refined validation and collection methods Retail Facts ensures timely and accurate data is collected and reported
  • Continual performance analysis ensures monthly program is completed in an effective and efficient manor.
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• 

  Vodafone Red Squad

  The Vodafone Red squad are a dedicated team of brand ambassadors acting as both a tactical and promotional team handling everything from stock replenishment and display merchandising to product promotions and demonstrations.

  Introduction

  • The team have recently set new benchmarks with their level of engagement with the Target management team working with area managers to secure and implement a number of massive handset displays (the scale of which has only previously been applied to blockbuster movie releases like Shrek and Spider Man), and have now set a new standard in Telecommunications retail merchandising.
    
    Displays were constructed within the home entertainment area which maximised visibility during the peak Dec-Jan trading period. This strategy assisted in generating record sales, increasing revenue over a three week period by over 270%, in key retail sites. Red Squad take a synergistic approach to field marketing by building strategic relationships with store staff, constructing promotional displays as well as face to face sales and retail promotions that focus on promoting Vodafone as the Telco of choice nationally
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